Privacy Policy

1. Who we are

MARQ Marketing Agency (“MARQ”, “we”, “us” or “our”) is a marketing agency based in London, United Kingdom.

For the purposes of UK data protection law, MARQ will normally act as the data controller for personal information collected through this website, enquiries, marketing activities and our direct relationship with clients.

Where we process personal information solely on behalf of a client as part of providing marketing services, we may instead act as a data processor, with the client acting as the data controller.

Contact:
MARQ Marketing Agency
London, United Kingdom
Email: info@marqagency.co.uk
Website: marqagency.co.uk

Questions about this Privacy Policy or our use of personal information can be sent to the email address above.

2. Information we may collect

Depending on how you interact with MARQ, we may collect and process information including:

• Identity information — such as your name, job title or the organisation you represent.
• Contact information — including your email address, telephone number, business address and other contact details you provide.
• Business and enquiry information — including your business name, website, marketing requirements, project requirements, budget information, goals and information included in enquiries or correspondence.
• Client information — information necessary to establish and manage our relationship with you, provide services, communicate about projects, issue invoices and maintain business records.
• Website and technical information — which may include your IP address, browser type, device type, operating system, approximate location, pages visited, referral source and information about how you interact with our website.
• Marketing information — including your marketing preferences and information relating to your interaction with marketing communications.
• Correspondence — information contained in emails, forms, telephone conversations, meetings or other communications with MARQ.
• Publicly available business information — in appropriate circumstances, we may obtain professional or business contact information from publicly accessible sources, company websites, social media platforms or business directories.

We do not intentionally collect special category personal data through our website and ask that you do not provide this information unless it is genuinely necessary.

3. How we collect your information

We may collect personal information:

• when you complete a form on our website;
• when you contact us by email, telephone, social media or another communication channel;
• when you request a proposal, consultation or quotation;
• when you become or apply to become a client;
• when you work with us as a supplier, contractor or business partner;
• automatically when you use our website, subject to applicable cookie and consent requirements;
• from publicly available professional or business sources; and
• from third parties where obtaining and using the information is lawful.

4. How we use your personal information

We may use personal information to:

• Respond to enquiries — to answer questions, discuss potential projects, arrange consultations and provide quotations or proposals.
• Provide our services — to manage projects and deliver services such as branding, website design, content creation, photography, video, social media, local marketing and other marketing services.
• Manage client relationships — to communicate with clients, manage accounts, maintain project records and provide customer support.
• Administer our business — to manage contracts, suppliers, invoices, payments, accounting, business records and internal administration.
• Operate and improve our website — to maintain website security, understand website performance, diagnose problems and improve the experience of visitors.
• Measure marketing performance — where legally permitted, to understand the effectiveness of our website, advertising and marketing campaigns.
• Send marketing communications — where permitted by law, to communicate information about MARQ's services, work, insights or offers that may be relevant to you.
• Protect our business — to prevent fraud, misuse, security incidents and protect our legal rights.
• Meet legal obligations — to comply with tax, accounting, regulatory and other legal requirements.

5. Our lawful bases

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

• Contract — where processing is necessary to enter into or perform a contract with you.
• Legitimate interests — where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.
• Consent — where you have given us permission to process information for a particular purpose. Where we rely on consent, you may withdraw it at any time.
• Legal obligation — where processing is necessary for us to comply with a legal requirement.

Our legitimate interests may include operating and improving our business, responding to business enquiries, maintaining client relationships, protecting our website and systems, and appropriately promoting our services.

6. Marketing communications

We may use personal information to communicate with existing or prospective business contacts about MARQ's services where permitted by applicable law.

Where consent is legally required, we will seek consent before sending the relevant marketing communication. Where another lawful route applies, we may send appropriate business-to-business marketing provided that our processing is lawful and individuals are informed about the use of their information.

You can object to direct marketing at any time by using the unsubscribe option in a marketing email or by contacting info@marqagency.co.uk.

If you opt out, we may retain limited information on a suppression list so that we can respect your request and avoid contacting you again for marketing purposes.

7. Cookies and similar technologies

Our website may use cookies and similar technologies.

Cookies can be used to operate a website, remember preferences, understand website usage, measure performance and support advertising or marketing activities.

Some cookies are necessary for the website to function correctly. Other cookies — including certain analytics, advertising and tracking technologies — may require your consent before being placed on your device.

Where required, our website should therefore provide a cookie consent mechanism allowing you to accept or reject non-essential cookies.

More detailed information about the cookies actually used by MARQ should be provided through our cookie notice or cookie settings.

8. Analytics and advertising

We may use analytics or advertising technologies to understand how people interact with our website and marketing.

Depending on the services MARQ has enabled, these technologies may process information such as IP address, browser and device information, website interactions, pages viewed, referral information, cookie or advertising identifiers and campaign interactions.

Where these technologies involve non-essential cookies or similar tracking, they will be used subject to applicable consent requirements.

We only use non-essential analytics or advertising technologies where permitted by law and, where required, after you have made an appropriate cookie choice.

9. Who we share information with

We do not sell personal information.

We may share information with trusted organisations that help us operate our business and provide our services, including:

• website hosting and technical service providers;
• cloud storage and IT providers;
• email and communications providers;
• CRM and project-management providers;
• analytics providers;
• advertising and marketing platforms;
• payment and accounting providers;
• professional advisers such as accountants, lawyers and insurers;
• contractors and specialist suppliers working on MARQ projects; and
• government, regulatory or law-enforcement authorities where legally required.

Where another organisation processes personal information on our behalf, we take appropriate steps to ensure the information is handled securely and in accordance with applicable data protection requirements.

10. Client marketing data

Because MARQ is a marketing agency, clients may provide us with personal information relating to their own customers, prospects, employees or audiences.

Examples could include information used for email campaigns, advertising audiences, CRM management, website development or other marketing activity.

Where MARQ processes such information solely on a client's documented instructions, the client will normally be the data controller and MARQ will act as a data processor.

In these circumstances, our handling of the information will also be governed by our agreement with the relevant client.

11. International transfers

Some service providers used by modern digital businesses may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps required by UK data protection law to protect that information.

Depending on the destination and circumstances, this may include relying on UK adequacy regulations or appropriate contractual safeguards and transfer mechanisms.

12. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, contractual and reporting requirements.

The appropriate retention period depends on factors including the type of information, why we collected it, our relationship with you, contractual requirements, legal or regulatory requirements, and whether information may be required to establish, exercise or defend legal claims.

When personal information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.

13. How we protect your information

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

These measures may include appropriate access controls, password protection, secure hosting, software updates, backups and limiting access to personal information to people who reasonably require it.

No internet-based system can be guaranteed to be completely secure, but we take proportionate measures appropriate to the nature of the information we process.

14. Your data protection rights

Depending on the circumstances, UK data protection law gives you rights relating to your personal information.

• Access — request a copy of personal information we hold about you.
• Rectification — ask us to correct inaccurate or incomplete information.
• Erasure — ask us to delete your personal information in certain circumstances.
• Restriction — ask us to restrict the processing of your information in certain circumstances.
• Object — object to certain processing, including processing based on legitimate interests.
• Object to direct marketing — you have the right to object to the use of your personal information for direct marketing.
• Data portability — request transfer of certain information to you or another organisation where applicable.
• Withdraw consent — where processing relies on consent, withdraw that consent at any time.

Not every right applies in every circumstance.

To exercise a right, contact info@marqagency.co.uk. We may need to verify your identity before responding to a request.

15. Automated decision-making

MARQ does not currently intend to make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.

If this changes, we will update this Privacy Policy and provide the information required by applicable data protection law.

16. Third-party websites and platforms

Our website may contain links to websites, social networks or services operated by third parties.

MARQ is not responsible for the privacy practices of independent third parties. We recommend reviewing their privacy information before providing personal information or using their services.

17. Children's information

Our services are intended for businesses and professionals and are not directed at children.

We do not knowingly seek to collect personal information from children through our website.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal requirements.

The latest version will be published on this page and the “Last updated” date will be amended accordingly.

19. Complaints

If you have concerns about how MARQ handles your personal information, please contact us first so that we can investigate:

MARQ Marketing Agency
London, United Kingdom
info@marqagency.co.uk

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Visit the Information Commissioner's Office website ↗

You are not required to contact us before exercising your right to complain to the ICO.

20. Contact us

For questions about this Privacy Policy, your personal information or your data protection rights, contact:

MARQ Marketing Agency
London, United Kingdom
Email: info@marqagency.co.uk