UBER EATS / DELIVEROO / JUST EAT · UK RESTAURANTS

Delivery app
marketing.
Made to be
chosen.

Delivery app marketing for restaurants and takeaways selling on Uber Eats, Deliveroo and Just Eat. Improve your marketplace listings, menu layout, dish photography and promotional decisions — with practical monthly support.

01 Uber Eats · Deliveroo · Just Eat02 Menu photos & photo shoots03 From £250 / month
MARQ / DELIVERY STUDIO · MARKETPLACESMERCHANT REVIEW 001
THE MENU / AN EXAMPLEILLUSTRATIVE DEMONSTRATION
Restaurant food presentation
Presented with purposeGood food deserves
good visibility.
UBER EATS / MERCHANT OPTIMISATION

Build a menu
worth opening.

SELECT A DELIVERY PLATFORM DEMO / INDEPENDENT AGENCY
Restaurant profile↗
Opening details↗
Menu imagery↗

Illustrative Uber Eats merchant-listing review. Actual editing options vary by account and platform.

THE MARQ APPROACHMake the next
order easier.
01 Uber Eats optimisation
02 Deliveroo optimisation
03 Just Eat optimisation
04 Food photography
Marketplace optimisation / 01—03

Three delivery apps.
One sharper presence.

Uber Eats, Deliveroo and Just Eat are different marketplaces. Your photography, categories, menu language and promotional approach should respond to each merchant experience — not be copied blindly between them.

Uber Eats01 / LISTING HEALTH
MENU ORGANISATION
CLARITY
PHOTO COVERAGE
IMAGERY
Illustrative visual, not a live score

Uber Eats
optimisation.

Review your merchant listing, opening details, cuisine/category signals, dish names, modifier choices and image presentation. Assess promotion options and merchant reporting where your account permits.

  • Menu categories, item descriptions & modifiers
  • Food imagery and bestseller hierarchy
  • Merchant offers and visibility opportunities
deliveroo02 / MENU EXPERIENCE
FIRST IMPRESSION
IMAGERY
ITEM DISCOVERY
MENU
Illustrative visual, not a live score

Deliveroo
optimisation.

Refine the customer-facing menu experience with clearer categories, useful dish descriptions, considered add-ons and well-presented photographs. Review relevant promotions and performance trends where available.

  • Menu layout and item positioning
  • Dish imagery, add-ons & descriptions
  • Campaign planning with margin awareness
JUST EAT03 / ORDER CONFIDENCE
STORE INFORMATION
DETAILS
MENU CONSISTENCY
CHOICE
Illustrative visual, not a live score

Just Eat
optimisation.

Review restaurant information, menu structure, dish naming, imagery and customer offer presentation. Identify practical changes and monitor merchant insights where permissions and tools make them available.

  • Listing details, availability & categories
  • Menu readability and food photography
  • Offer suitability and account insights

MARQ Agency is independent and is not affiliated with, endorsed by or an official partner of Uber Eats, Deliveroo or Just Eat. Platform tools, merchant permissions, policies and availability vary.

More than uploading a menu

The details that
shape a decision.

Your listing is often the first customer experience of your food. We look at the parts of that journey your restaurant can practically improve.

01 / DISCOVERY

Optimise each platform.

Practical Uber Eats, Deliveroo and Just Eat merchant-listing reviews, including restaurant details, menu hierarchy and account features where available.

02 / CONSIDERATION

Photography that sells.

Food-photo audits, menu image direction, dish shot lists and optional professionally coordinated photo shoots, scoped to your location and needs.

03 / ACTION

Smarter promotions.

Review platform offers, bundles and promotional tests against operating margins, kitchen capacity and merchant-tool availability.

The delivery menu studio

Small choices.
Stronger menus.

Explore example food listing presentations. The same dish may need different image crops, title lengths, descriptions and offers on Uber Eats, Deliveroo or Just Eat.

Customers make decisions quickly. Clear language and good merchandising help them understand what they are ordering. Changes should be tested against your own performance data.
MARQ / MENU LABINTERACTIVE DEMO 01—03
Prepared restaurant dish used in an illustrative menu designMENU CLARITY
01 / THE ESSENTIALS

The house favourite.

A clearer dish description that explains the ingredients, portion and character without unnecessary words.

Straightforward ordering information↗
Professional food photographer photographing a prepared pizza under controlled lighting01 / THE SHOOT Example stock photography
Carefully plated restaurant food photographed with attention to presentation02 / THE FINAL FRAME
MARQ / VISUAL CONTENTMake every
dish count.
Food photography & content shoots

They order
with their eyes.

Your menu photographs are part of the sale. We can plan food photography for your delivery listings — from identifying the priority dishes to coordinating an optional on-site photo shoot and preparing images for your merchant accounts.

01 / PLAN

Shot list & food styling

Prioritise bestsellers, hero dishes, packaging shots and consistent composition. Agree what needs reshooting before a photographer arrives.

02 / CAPTURE

Restaurant photo shoot

Discuss on-site professional photography, lighting and food styling, subject to location, availability and a separate written quotation.

03 / PREPARE

Delivery-ready images

Select, crop and prepare agreed files to suit the requirements of Uber Eats, Deliveroo and Just Eat, where supported.

Discuss a food photo shoot

Photo shoots, travel, styling and editing are quoted separately unless specifically included in your written package.

Delivery app marketing prices

Three ways to
move forward.

Choose monthly management support for Uber Eats, Deliveroo and Just Eat listing optimisation. Food shoots are optional, separately scoped services; exact work is agreed before starting.

Choose the right level of supportEssentials: listing foundationsMomentum: active menu & promotionsGrowth: expanded optimisation
01 / ESSENTIALMONTHLY

Listing Essentials

Best for: Restaurants establishing a clear, credible delivery listing
£250/ month

A focused review of your Uber Eats, Deliveroo or Just Eat listing, menu structure and images, with priorities for what to improve first.

  • Initial merchant-listing review
  • Menu structure and description recommendations
  • Core listing presentation checks
  • Monthly agreed improvement priorities
  • Light-touch reporting summary
  • Platform-specific menu and photography audit

For one straightforward restaurant account.

Add Listing Essentials to basket
03 / EXPANDEDMONTHLY

Delivery Growth

Best for: Restaurants needing broader, ongoing marketplace support
£700/ month

A coordinated monthly programme for delivery listings, menu content, photography preparation and deeper campaign reviews.

  • Everything in Menu Momentum
  • Deeper performance and menu reviews
  • Expanded promotional planning
  • Coordinated optimisation roadmap
  • More frequent agreed activity reviews
  • Multi-location discovery, if relevant
  • Photo shoot coordination if requested (quoted separately)

For more involved account requirements.

Add Delivery Growth to basket

Each purchase pays for one month of service; renewal is manual, not an automatic subscription. Management fees are monthly. Platform commissions, sponsored placement, ad spend, restaurant-funded offers, photography, third-party subscriptions and applicable taxes are additional unless expressly included in the written agreement. These plans are proposed scopes; monthly deliverables and contract terms require confirmation.

Compare delivery app marketing plans

Choose the right
level of support.

Compare the focus of each package. Access, menu complexity, trading locations and the requested scope can affect the proposal.

Swipe the table horizontally to compare all three plans ↔

What to considerEssentials
£250/mo
Momentum
£450/mo
Growth
£700/mo
Monthly service fee£250£450£700
Primary approachListing foundationsOngoing menu optimisationExpanded marketing support
Listing and menu reviewCore reviewExpanded reviewDeeper review
Menu categories & descriptionsRecommendationsActive agreed improvementsExpanded agreed improvements
Promotional planningInitial guidanceMonthly recommendationsExpanded calendar planning
Performance reviewSummaryMonthly reviewMore detailed review
Multi-location considerationsQuote separatelyScope dependentDiscuss during discovery
Third-party promotional spendNot includedNot includedNot included
Add to basket
Uber Eats, Deliveroo & Just Eat focusAgreed accountAgreed platform mixBroader platform mix
Food photography review & shot planningImage auditShot list directionCoordinated content plan
On-site food photo shootSeparate quoteSeparate quoteSeparate quote
How delivery app marketing works

From menu
to momentum.

There is no magic ranking switch. Sustainable improvements start with knowing what customers see and what your kitchen can deliver.

01

Understand the account

Review your current delivery listings, menu setup, restaurant priorities and accessible performance data. Include platform-specific imagery and menu structure where relevant.

02

Build the priorities

Identify content, presentation and promotional opportunities that fit your menu and operating capacity. Include platform-specific imagery and menu structure where relevant.

03

Make agreed changes

Coordinate approved menu, listing and campaign improvements within the tools your platform provides. Include platform-specific imagery and menu structure where relevant.

04

Review the response

Interpret available insights, highlight patterns and refine the next set of activities.

Clear scope. Fewer surprises.

Built around
real operations.

Delivery apps are third-party marketplaces. They control their own algorithms, ad availability, promotion settings and merchant features. We focus on improvements we can responsibly advise on or implement with your approval.

01

Platform independent.

MARQ is not affiliated with Deliveroo, Just Eat or Uber Eats. Availability of features and changes depends on your merchant account.

02

Your margins matter.

Discounts and promotion recommendations should be weighed against ingredient costs, fees, fulfilment capacity and profitability.

03

No inflated promises.

We cannot guarantee order volumes, marketplace ranking, specific reach or revenue from any promotion or listing update.

Frequently asked questions

Before you
get started.

Useful answers about delivery platform support, monthly fees, merchant accounts and what is actually included.

What is delivery app marketing?
Delivery app marketing focuses on how your restaurant or takeaway is presented and promoted on third-party ordering platforms. This may include menu structure, imagery, descriptions, promotional planning, customer offers and performance reviews, where platform tools and account permissions allow.
Which delivery platforms can you work with?
MARQ can review merchant listings and menus for Uber Eats, Deliveroo and Just Eat, subject to the editing and reporting tools available in your account. We focus on information accuracy, categories, dish descriptions, photo quality and promotional options. We are independent of all three platforms.
Does the monthly fee include paid promotions?
No advertising spend, boosted placements, discounts funded by the restaurant, third-party platform fees or applicable taxes are included unless explicitly agreed in writing.
Do you guarantee more orders or a higher ranking?
No. Ordering volumes and visibility depend on demand, competition, customer reviews, location, trading hours, delivery availability and the platforms’ own systems. We provide planning and optimisation, not guaranteed outcomes.
Do I need to give you access to my delivery accounts?
Some work may require merchant-account access, ideally using appropriate permissions rather than sharing passwords. We will agree the access and data required before starting.
How quickly can changes appear?
Some menu updates can be made quickly once approved, but platform reviews, imagery approvals and campaign availability can affect timing. Any schedule is confirmed after checking your accounts.
Can you help with my menu descriptions and photography?
Yes. We can review existing food photographs, create a priority dish shot list, plan food styling and discuss coordinating an on-site photo shoot. Photo-shoot production, travel and editing are not automatically included in the £250, £450 or £700 monthly fees; they are quoted separately unless agreed in writing.
Are the £250, £450 and £700 plans fixed packages?
These are advertised starting monthly management fees with indicative service levels. MARQ confirms the precise tasks, deliverables, capacity and contract terms in a written proposal before work begins.
Can you manage more than one location or restaurant brand?
Yes, multi-site and multi-brand requirements can be discussed. Additional locations may change the appropriate service level and cost.
Does this replace a restaurant website or SEO?
No. Delivery-platform activity supports marketplace discovery and ordering, while a restaurant website, local SEO and other marketing channels serve different roles. We can discuss how those channels fit together.
What does Uber Eats optimisation involve?
We review merchant information, menu categories, dish descriptions, available item options, food images and relevant promotional opportunities. Actual editing and reporting options depend on your Uber Eats merchant account.
How is Deliveroo optimisation different?
Deliveroo has its own merchant workflows and customer-facing menu presentation. We assess category order, item naming, imagery, add-ons and promotions according to the settings available in your account, rather than assuming another app's format will work unchanged.
Can MARQ improve our Just Eat listing and menu?
We can help review Just Eat restaurant information, descriptions, categories, menu imagery and available promotional options. Changes depend on merchant permissions, account configuration and platform policies.
Can I book a food photo shoot without monthly management?
You can ask us about a standalone food-photography project. We would confirm the location, dishes, shot count, creative direction, photographer availability, deliverables and a separate price before work begins.
Plan the next menu move

Let's make the
menu work harder.

Tell us which delivery platforms you use, whether you need menu optimisation or a professional food photo shoot, and what you want to improve. We will confirm scope before work begins.

info@marqagency.co.uk ↗

Prefer to review your wider strategy? See our Digital Marketing Packages and Marketing Consultancy.

REQUEST A PLAN DISCUSSIONDELIVERY / 001

This prepares an email to info@marqagency.co.uk; it does not submit information automatically. The agreed monthly fee, any advertising spend, platform charges and applicable taxes will be confirmed before payment. No payment is taken here.

MARQ Agency · London / UKDelivery app marketing from £250 per monthinfo@marqagency.co.uk ↗