Everyone is the audience.
When the offer is too broad, the message stops being memorable. We help sharpen the audience, problem and proposition.
Marketing consultancy · MARQ Agency
Marketing
consultancy.
Clarity first.
Marketing consultancy for businesses that want to make better decisions before spending more. Understand your audience, choose the right priorities and build a more coherent marketing strategy with MARQ.
01 Strategic perspective02 Prioritised next steps03 Options from £150
MARQ / STRATEGY DESKDECISION MAP · 001
MARKETING PRIORITIESALIGNMENT IN PROGRESS
01 / DEFINEAudience
02 / PRIORITISEChannels
03 / MEASUREOutcomes
THE DELIVERABLELess noise.
More direction.Focused decisions, not another dashboard.
More direction.Focused decisions, not another dashboard.
01 Research & insight
02 Positioning
03 Channel strategy
04 Measurement
Why businesses seek consultancy
Busy marketing.
Unclear direction.
More posts, more tools or more adverts are not automatically the answer. MARQ helps identify what deserves attention before you increase activity or investment.
Too many moving parts.
Activity across every channel makes effort hard to evaluate. Consultancy identifies a smaller, more defensible set of priorities.
Reports without answers.
Metrics need to connect to business decisions. We help define what should be measured and what to do with the findings.
Interactive thinking tool
The strategy desk.
Start with the objective.
Select a business objective to explore the kinds of questions a marketing strategy should answer. This is an illustrative planning tool, not a diagnosis of your business.
What's the priority
right now?
There is no universal best marketing channel. First agree on the outcome, then work backwards through the audience and evidence.
01 / CHOOSE AN OBJECTIVEExample directions only. Real recommendations require a review of your customers, data and constraints.
MARQ / STRATEGIC FRAMEWORKOBJECTIVE 01
Better enquiries.
Focus on attracting the right people and reducing friction between initial interest and a useful enquiry.
01 / FIRST QUESTION
Who is most likely to buy?
Define customer segments by need, readiness and buying triggers.
02 / WHAT TO MEASURE
Lead quality.
Track relevant enquiries and conversion quality, not clicks alone.
What marketing consultancy can cover
Six disciplines.
One considered plan.
The exact mix depends on the scope agreed. These are the strategic questions we can help investigate, prioritise and turn into actionable recommendations.
Audience insight
Clarify who you are trying to reach, what matters to them and which problems your offer is best placed to solve.
Value proposition
Refine how the business explains its value so marketing communicates a distinct reason to choose you.
Channel planning
Evaluate the strategic role of search, content, social, email and paid media before committing more resources.
Campaign direction
Translate objectives into clearer campaign briefs, messages, creative considerations and prioritised activity.
Measurement
Define practical KPIs and reporting questions that help you understand progress and make decisions.
Ongoing guidance
Review priorities, challenge assumptions and support the next decisions as conditions and evidence change.
Marketing consultancy prices
A clearer next move.
Three ways to begin.
Choose an initial discussion, an agreed strategy project, or ongoing marketing advice. Scope and deliverables are confirmed before engagement.
01 / CONSULTATIONOne-off
Marketing
Consultation
£150/ one-off
A focused session to work through one defined marketing question and identify useful next steps.
- Initial discussion of your business and goal
- Review of your stated marketing challenge
- Strategic observations and options
- Suggested priorities to explore next
- Clearer brief for future activity
02 / STRATEGY PROJECTFocused project
Strategy
Sprint
£600/ project
An agreed marketing strategy project for businesses that need a more considered direction.
- Defined objective and project brief
- Audience and positioning observations
- Review of suitable marketing channels
- Recommended strategic priorities
- Practical action framework
- Defined deliverable and handover
03 / ONGOING ADVICEMonthly
Strategic
Partnership
£1,000/ month
Recurring strategic support as you evaluate activity, refine decisions and plan what comes next.
- Ongoing strategic consultation
- Periodic review of priorities and progress
- Campaign and channel direction
- Advice on measurement and interpretation
- Agreed planning and review cadence
- Scope set around business needs
These packages describe proposed service scopes, not automatic entitlements to unlimited work. Research depth, meeting duration, reporting, revisions and service levels are confirmed in writing. Advertising spend, third-party tools, content production and implementation are separate unless expressly included. Prices shown exclude any applicable taxes, which are confirmed in your quotation.
Marketing consultancy comparison
Compare the
level of support.
Use this guide to choose a starting point. The final scope should reflect your marketing maturity, available data and the decision you need to make.
Swipe horizontally to view all three packages →
| What to consider | Consultation £150 | Strategy Project £600 | Ongoing £1,000/month |
|---|---|---|---|
| Primary focus | Focused advice | Scoped marketing strategy | Ongoing strategic support |
| Engagement | One-off session | One-off project | Monthly engagement |
| Audience & positioning | Initial observations | Agreed review | Refined as needed |
| Channel recommendations | High-level | Prioritised approach | Reviewed over time |
| Measurement planning | Suggested next metrics | Agreed KPIs and plan | Recurring performance review |
| Execution or ad spend | Not included | Quoted separately | Quoted separately |
| Best next step | Add to basket ↗ | Add to basket ↗ | Add to basket ↗ |
How marketing consultancy works
Understand.
Decide. Improve.
A structured process turns a broad ambition into questions, evidence and decisions that are easier to act on.
Define the challenge.
We clarify the commercial goal, available resources and the decision marketing needs to support.
Review the context.
We examine relevant audience, competitor, website or campaign information within the agreed scope.
Set direction.
We identify practical priorities, strategic options and measures of progress.
Plan the next move.
You receive an agreed way forward and can scope any implementation or further support separately.
Marketing consultancy FAQs
Questions
worth asking.
Clear answers about what consultancy involves, what the packages cost and where the boundaries of the service sit.
What is marketing consultancy?
Marketing consultancy provides independent advice on marketing decisions, such as audience positioning, channel selection, campaign planning and performance measurement. It can be useful before investing in a new campaign or when existing activity lacks a clear strategy.
How much does marketing consultancy cost?
MARQ's proposed options are a £150 one-off consultation, a £600 strategy project and £1,000 per month for ongoing consultancy. Any applicable taxes are confirmed in your quotation.
What is included in the £150 consultation?
The proposed £150 tier is a focused discussion of a defined marketing challenge with initial observations and practical next-step recommendations. The final format, duration and deliverables are confirmed before booking.
What is included in the £600 strategy project?
The proposed £600 tier is a scoped review and strategy sprint covering agreed priorities, audience or channel choices and an actionable direction. Research depth and deliverables depend on the brief.
What does the £1,000 monthly consultancy cover?
The proposed monthly engagement provides recurring strategic support, performance reviews and prioritisation discussions. Meeting cadence, reporting, availability and minimum term are agreed separately.
Do you manage advertising campaigns as part of consultancy?
Campaign execution, ad spend, software subscriptions and creative production are not automatically included. They can be scoped separately if relevant to your requirements.
Can you advise on a marketing strategy for a small business?
Yes. The process can help smaller businesses clarify their target customers, sharpen their message, select realistic channels and decide what to measure before increasing spend.
Will you guarantee leads, sales or return on investment?
No. Consultancy provides analysis, strategy and recommendations; business outcomes depend on implementation, budget, customer demand and other factors outside an adviser’s control.
Do I need analytics or existing campaign data?
Not necessarily. Available website, search, customer and campaign data can improve the specificity of the recommendations, but an initial consultation can begin with your objectives and business context.
Can marketing consultancy work alongside SEO and web design?
Yes. Marketing decisions often connect with website experience, conversion journeys, SEO and content planning. You can also explore MARQ’s SEO services, Conversion Rate Optimisation and Web Design Packages.
Discuss your next marketing decision
Get clarity.
Then move.
Tell us which marketing question you want help answering. We'll review your enquiry and discuss the appropriate consultancy scope before you commit.