Google Ads & PPC management in London.

A Google Ads management agency plans, builds, monitors and improves paid search campaigns. Work can include keyword research, ad copy, negative keywords, conversion tracking, bid and budget decisions, landing-page recommendations and performance reporting.

MARQ Google Ads management starts at £250 per month. The Growth package is £550 per month and the Scale package is £800 per month. Your advertising spend is paid separately to Google.

No. The monthly management fee pays for campaign strategy and ongoing work. The media budget you choose is billed separately by Google Ads. We agree budgets and account access before launching campaigns.

Ads may begin appearing once a campaign is approved and active, but useful lead volume and efficiency depend on competition, search demand, targeting, budget, the offer and landing-page experience. We do not guarantee leads or return on ad spend.

Yes. MARQ focuses on practical Google Search Ads management for small businesses, including local service providers and businesses that need qualified enquiries from high-intent searches.

Yes. We can review search terms, campaign structure, tracking, ad relevance, bidding, location settings and landing pages, then prioritise improvements based on the account data and your goals.

Where appropriate for the business and the agreed package scope, we can assess Performance Max or Shopping alongside Search. Product feeds, Merchant Center readiness, asset requirements and conversion tracking are reviewed before recommending these campaign types.

PPC places paid ads in eligible search placements and incurs advertising costs when users interact with them. SEO improves organic search visibility over time. Both can work together, but they have different budgets, timelines and measurement methods.

We recommend that the business owns its Google Ads account and billing relationship, with MARQ receiving the appropriate management access. This helps preserve transparency and access to campaign history.

Measurement can include qualified enquiries, calls, form submissions, conversion rate, cost per lead and other agreed business outcomes. We first check whether tracking is technically reliable and whether consent settings affect the available data.

Yes. Campaigns can use geographic targeting for relevant London boroughs or service areas, with settings reviewed against the business location, customer reach and available budget. Location targeting is not perfectly precise.

A dedicated landing page is not always required, but the destination must match the advert and make the next step clear. We review page relevance, mobile usability, speed, trust signals and conversion friction before recommending changes.

Negative keywords help prevent adverts appearing for irrelevant searches. We review actual search terms and exclude unsuitable queries to improve targeting; this can reduce wasted spend but cannot eliminate every irrelevant click.

Google Ads allows location targeting around areas such as Camden, Hackney, Croydon or Westminster, subject to campaign settings. We tailor coverage to your real service area and review location reports because geographic targeting is not perfectly accurate.

We review Google Ads conversion actions, Google Analytics 4 events, call tracking and form enquiries where relevant. Any implementation or additional development is confirmed in the agreed package scope, and tracking must respect consent and privacy requirements.