Brand clarity.
Translate the business, its audience and what makes it different into a purposeful design direction.
Branding agency · London & UK
Branding
that makes
you distinct.
A memorable business needs more than a logo. MARQ creates considered brand identities, visual systems and practical brand guidelines for UK businesses that want to look as credible as the work they do.
01 Brand identity & logo systems02 Typography, colour & guidelines03 Packages from £450
MARQ / IDENTITY STUDIOCONCEPT STUDY · 001
a.EST. 2026
IDENTITY SYSTEM
IDENTITY SYSTEM
atelier
form.
form.
01
A name.
A mark.
A visual language.
A mark.
A visual language.
THE MARQ APPROACHDesigned
to be seen.Distinctive, usable, considered.
to be seen.Distinctive, usable, considered.
What makes a brand work
Not just a logo.
A complete impression.
Good branding brings clarity to how a business looks, speaks and presents itself. We develop visual assets that can work across a website, social platforms, print materials and everyday customer touchpoints.
Distinctive marks.
A logo direction supported by typography, colour and visual character that fits your business.
Design language.
Use recurring elements and clear rules so your brand feels joined-up across different channels.
Ready for use.
Agree useful final formats and practical brand applications before design production begins.
An interactive brand study
See how identity
changes perception.
Experiment with a business name and three sample palettes. This is an illustrative visual study, not a completed logo or a bespoke brand concept.
MARQ / LAB 01
Make a first impression.
Change the name or art direction to see how a coherent palette and type treatment shape a brand's personality.
Choose a colour direction
For a real project, brand direction is developed through a brief and agreed scope—not chosen from these demonstration palettes.
Live identity previewHeritage / 01
ATELIER / 001
Atelier Form.
Independent by designSince 2026 ↗
Concept preview only. No data is sent or saved.
Branding packages UK
A starting point
for every ambition.
From an initial logo and visual direction to a broader identity system. The packages below are proposed scopes to help you compare budget and ambition; final deliverables are confirmed in your quotation.
01 / IDENTITY STARTEROne-off
Brand Essential.
£450/ project
A focused starting point for a new or small business that needs a more considered visual identity.
- Initial brand questionnaire and direction discussion
- Focused logo design direction
- Core colour and type recommendations
- Agreed final logo formats
- Concise usage notes for consistency
02 / COMPLETE IDENTITYFeatured
Brand Signature.
£1,900/ project
A deeper identity direction for businesses ready to establish a cohesive presence across channels.
- Brand discovery and positioning workshop
- Primary identity and supporting logo variations
- Defined typography and colour system
- Core graphic elements and design applications
- Brand guideline document within agreed scope
- Final asset handover in agreed formats
03 / EXTENDED SYSTEMOne-off
Brand Distinction.
£2,800/ project
A more comprehensive brand system for growing organisations or a significant repositioning.
- Expanded brand research and strategic direction
- Comprehensive visual identity development
- Flexible logo and typography system
- Broader brand application concepts
- Expanded practical brand guidelines
- Structured handover and implementation guidance
Prices shown are starting package prices. Applicable taxes, project scope, revision allowances, licensing and delivery timelines are confirmed in writing before work begins. Photography, copywriting, trademark searches and registration, printing, web development and other third-party costs are not included unless expressly agreed.
Compare branding packages
Choose the right
level of identity.
The difference is the depth of strategy, identity development and practical design system. Confirm exact deliverables with MARQ before commissioning.
Swipe horizontally to see all packages →
| What to consider | Essential £450 | Signature £1,900 | Distinction £2,800 |
|---|---|---|---|
| Primary approach | Focused visual identity | Coordinated brand system | Expanded brand direction |
| Discovery and positioning | Initial brief | Dedicated discovery | Expanded discovery |
| Logo identity | Core direction | Primary and supporting marks | Flexible identity system |
| Typography and colours | Core recommendations | Defined brand palette and type | Expanded design language |
| Brand guidelines | Concise usage notes | Guideline document | Expanded guidelines |
| Brand applications | By quotation | Agreed core applications | Broader scoped applications |
| Delivery of final assets | Agreed formats | Agreed asset package | Extended asset handover |
| Next step | Add to basket ↗ | Add to basket ↗ | Add to basket ↗ |
How branding projects work
From first thought
to final form.
A clear development process helps make a brand feel intentional and practical rather than decorative. Depth varies with your selected package.
Discovery.
Learn about the business, audience, positioning and practical requirements for the identity.
Direction.
Agree a creative route based on the brief and proposed scope before detailed asset development.
Refinement.
Develop the selected route and complete the agreed revision stages and applications.
Handover.
Supply the agreed brand files and guidance for consistent use across your chosen channels.
Branding FAQs
Questions
worth asking.
What you receive, how branding differs from a logo and how MARQ approaches identity design for small businesses and growing companies.
What is included in a branding package?
Depending on the agreed package, work can include initial discovery, logo development, colours, typography, brand guidelines and selected applications. Exact files, revisions and deliverables are confirmed in the project quotation.
How much does branding cost at MARQ?
Our indicative branding packages are £450 for Brand Essential, £1,900 for Brand Signature and £2,800 for Brand Distinction. Applicable taxes and any additional scope are confirmed before you order.
What's the difference between a logo and a brand identity?
A logo is one identifying mark. A brand identity is the broader system of typography, colour, marks, imagery and design rules used to make the business recognisable and consistent.
Will I receive files for web and print?
Suitable formats are discussed during scoping. The specific files, source formats, resolution requirements and any print-ready artwork must be listed in the agreed deliverables.
Can you refresh an existing brand?
Yes. A refresh can preserve recognisable elements while improving typography, clarity and consistency. More substantial repositioning or rebranding requires an appropriate project scope.
How long does a branding project take?
Timing depends on the chosen package, feedback, number of applications and complexity. We confirm a realistic schedule during discovery rather than promising the same turnaround for every project.
Are revisions included?
Revision allowances depend on the package and agreed quote. We document the number and extent of included revision rounds before the design work starts.
Do you check trademarks or register my business name?
Trademark searches, legal clearance and registration are not part of standard design work unless specifically arranged. Seek relevant legal advice before committing to a final brand name or mark.
Can branding be combined with a new website?
Yes. Branding and web design can be scoped as connected projects. Explore our web design packages or the Website Studio for website options.
Who owns the final branding designs?
Usage rights, transfer of intellectual property, third-party typeface licences and delivery of source files must be stated in the agreed contract. They are not assumed solely from package pricing.
Start a branding project
Let's build a brand
worth recognising.
Tell MARQ about your business, the package you're considering and what your identity needs to accomplish. We'll discuss the scope and the next step before any commitment.
Direct enquiries: info@marqagency.co.ukLondon-based · Supporting UK businessesFinal fees, applicable taxes and deliverables confirmed in the quotation